Strategic Marketing. Creating Competitive Advantage, 4 Revised edition, Paperback/***

Descriere & specificații

Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-revised global examples throughout, and unique interviews with practitioners to give invaluable real-world insights and advice. Publisher: Oxford University Press Author(s): Matteo (Lecturer in Marketing, Lecturer in Marketing, King's College London) Montecchi Number of pages: 600 Publication date: 2022 Dimensions: 189 x 246 x 29 Cover type: Paperback / softback

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