Brick by Brick. How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry, Paperback/Bill Breen

Descriere & specificații

What is less well known, though, is how close this iconic company came to total collapse in 2003. Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth.

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